Now on view
Racheal Popoola
Brand storyteller and creative strategist. A collection of campaigns, launches, strategy and content, each taken from a rough idea to something real, and hung one wing at a time so you can take it all in.
- Works on view
- 12
- Brand projects
- 7
- Status
- Open for commissions
Portrait Racheal Popoola · the creative strategist
About the strategist
A creative powerhouse
and all-rounder.
Strategy, storytelling and execution, from first idea to finished result.
I'm Racheal Popoola, a brand storyteller who works across strategy, communications and marketing. I plan the idea, shape the story and see it through, whether that is a campaign, a launch or an event.
“I do my best work when something has to go from a rough idea to something real.”
— Racheal Popoola
Outside client work I create my own content across YouTube, Instagram and TikTok and run a mobile videography business, which keeps my eye for storytelling sharp.
What I do
- Brand storytelling
- Strategy
- Communications management
- Marketing
- Content creation
- Events & programs
- Executive support
The collection
Two wings,
one collection.
East wing
Brand projects
The strategy blog
Strategy, on paper.
The thinking behind the work.
Research, audits, plans, decks and calendars behind the brand projects. Open any of them to read it in full.
West wing
Personal projects
Seen something you like?
Commission something similarThe toolkit
Tools I use.
What I plan, make and run things with.
tools across planning, content creation and video editing, social media and marketing systems.
Patrons & partners
Brands that have
trusted the work.
The guestbook
Notes left
by the people I've worked with.
“I want to sincerely thank you for all the support, push, and commitment you’ve shown over the past year.
Your help in keeping me focused and supporting our goals at LMD has meant a lot, and it doesn’t go unnoticed.
Beyond work, I truly value you as a trusted friend, and I’m grateful to have you on this journey with us.”
“Thank you, Rachael. In the right hands you will be unstoppable.
I really wish you the very best.”
Visitor services
Have a project in mind?
Let's turn it into something real.
Commissions, collaborations and full-time roles are all welcome. Tell Racheal what you're making and she'll reply within two working days.
Opening hours
Mon — Fri, 9:00 – 18:00 WAT
Weekends by appointment
Location
Lagos, Nigeria
Working worldwide, remotely